U.S. Toys 'R' Us now offers an assortment of Amazon Kindle portable readers, as well as Kindle accessories. Products include Kindle Wi-Fi in graphite, Kindle 3G + Wi-Fi in graphite and Kindle Wi-Fi with special offers.
Toys 'R' Us also carries a variety of accessories and cases, including the Amazon Kindle leather cover, Amazon Kindle cover with light and Amazon Kindle power adapters.
Toys 'R' Us is supporting the rollout of Kindle products through a comprehensive marketing campaign, including in-store signage. Kindle will be featured by Toys 'R' Us in nationwide newspaper circulars July 31. Customers purchasing any Kindle will receive a $10 Toys 'R' Us gift card until August 6, while supplies last.