Toys 'R' Us Lands Exclusive Rio Deal

Rio

merchandising program in April. 


The deal includes dozens of movie-inspired products including an exclusive toy line, video games and books. Toys ‘R’ Us will launch the program with a specially designed

Rio

area. In addition, customers who purchase the Rio videogame April 12 will receive a promotional DVD or BluRay. 


The

Rio

merchandise will include a toy line from ToyQuest, available exclusively at Toys ‘R’ Us stores and online. Prominently displayed in the feature area, the toy line offers poseable mini figures in two packs, plush toys and beanies.

“

Rio

is expected to be one of the most captivating family films of 2011 and we are supporting its release by creating the ultimate retail destination for fans at Toys ‘R’ Us stores, filled with an exclusive line of

Rio

toys and content that can’t be found anywhere else,” says Robert Marick, executive vice president at Fox Consumer

“When parents and kids want to find toys based on their favorite family-friendly movies, the first place they look is Toys ‘R’ Us, and we are excited to bring

Rio

to life in our stores with an exclusive toy line and merchandising program,” says Richard Barry, vice president and general merchandise manager of learning and electronics and entertainment at Toys ‘R’ Us, U.S. “With its vibrant locale and colorful characters,

Rio

is sure to capture the imaginations of kids who want to bring home toys based on this animated feature film.”