“At Toys ‘R’ Us, we believe that differentiation and innovation will set us apart and help us win with consumers this holiday season,” says Storch. “We have worked to enhance our omnichannel offerings, expand our e-commerce fulfillment capabilities and deliver an improved shopping environment for our customers. Our team has spent the year preparing for the months ahead, and we are excited to see our holiday strategy unfold.”
TRU is launching its first sales effort focused on differentiation featuring 350 exclusive products Friday, Sept. 16 with a 44-page circular. TRU’s new marketing campaign will spotlight “new toy finds.”
Some of the exclusive TRU products that Storch believes will be among the hot products this holiday season are: My Keepon, Air Swimmers, Moshi Monsters, The Trash Pack and Uglydolls, plus various exclusive brands including Imaginarium, Journey Girls and True Heroes.
Storch says that TRU will once again operate pop-up stores in malls and shopping centers in the U.S., Canada and the U.K., however the exact number has yet to be released. Last year, TRU had more than 600 temporary stores.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.