Toys 'R' Us has partnered with Disney/Pixar for “Race Around the World,” creating Cars 2-inspired “racetrack” boutiques in nearly 1,300 toy stores across the globe. This store-in-store placement supports the release of Disney/Pixar’s Cars 2 June 24.
Beginning June 1, racetracks featuring an assortment of Cars 2 toys, including wood and die cast replicas of Cars characters, R/C vehicles, construction sets, play sets, musical instruments and electronic devices, will appear at Toys 'R' Us stores worldwide. Certain toy lines will be exclusive to Toys 'R' Us.
Cars 2 racetracks will also open in Toys 'R' Us stores internationally, coinciding with the movie’s release in each respective country.
“With its unique blend of humor, spy-themed fun and unforgettable new characters, we anticipate that Cars 2 will capture the imaginations of kids and parents who want to bring home the adventure from this animated feature film,” says Karen Dodge, senior vice president and chief merchandising officer for the U.S. “Toys 'R' Us is the ultimate destination for the broadest and most differentiated selection of toys based on characters from Cars 2, including Lightning McQueen and Mater.”
“Since Cars first rolled into theaters, kids and kids at heart have sought Cars-inspired toys to recreate favorite scenes from the films and deepen their relationship with favorite characters,” says Vince Klaseus, senior vice president of global toys at Disney Consumer Products. “From classic wood track sets and collectible die cast cars to customized vehicles and construction sets, Toys 'R' Us boasts an expansive Cars 2 toy line with extensive variety including innovative, exclusive items that offer something for everyone.”