Toys 'R' Us has partnered with Pretty Ugly to introduce Uglydoll products in Toys 'R' Us stores in the U.S., as well as an in-store shopping environment.
The line includes keychains, Little Uglys, Citizens of the Uglyverse and traditional 12- to 14-inch Uglydoll plush, including the exclusive winter edition Uglydog.
The in-store displays will also feature branded books, figurines, pillows, hats, keepsake boxes, clocks, banks and tin toys.
“Over the past 10 years, Uglydolls have continuously gained consumer awareness and wide popularity,” says Drew Matilsky, managing director of Pretty Ugly. “The brand has enjoyed broad appeal to consumers irrespective of their age or gender, and we are extremely excited that this new alliance with Toys 'R' Us will introduce our lovable characters and the Uglydoll lifestyle brand to an even broader cross-section of consumers.”
“We are thrilled to bring a broad assortment of Uglydoll products to Toys 'R' Us stores, making this specialty brand even more accessible for Uglydoll fans and collectors,” says Neil Friedman, president, Toys 'R' Us, U.S. “Offering distinctive merchandise like Uglydolls serves to further showcase Toys 'R' Us as a specialty retailer of toys for every occasion.”