Toy Story 3
is the U.K.'s best-selling movie-based toy license year-to-date. It has already contributed more to retail sales in the first six months of this year than some of last year's biggest movie-licensed toys were able to sell in 12 months. It has also become the U.K.'s fifth-largest toy license.
Research from The NPD Group shows licensed
Toy Story 3
toys have sold an estimated £11 million ($17 million) at retail in the U.K. during the first six months of 2010 (Jan. 3 to July 3), overshadowing its predecessor's sales by £7 million ($11 million) over the comparable 25-week period (
Toy Story 2
released on Feb. 14, 2000, in the U.K.). Toy Story action figures represent nearly one-third of all Toy Story toys sold in the U.K., with building sets, outdoors and sports toys, youth electronics and games/puzzles also representing a sizeable amount of total sales. The top-selling item at the start of July is the Woody and Jesse figure assortment from Mattel with Lego's Woody and Buzz rescue in second place. Since 2007, annual licensed toy sales in the U.K. have averaged 28 percent of the total toy category, which closely mirrors the 27 percent average experienced in the U.S.
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