The BRIC countries are becoming more important to the growth of the global toy market.
In 2007, North America represented 33 percent of worldwide sales, followed by Europe at 30 percent and Asia at 24 percent. However, in 2008, according to NPD prediction models, Asia is expected to mirror European sales with both representing 27 percent of worldwide sales by the end of 2008 and to grow 18 percent by 2010.
Sales in Brazil, Russia, India and China (BRIC) are outpacing total market sales and are becoming increasingly important to the overall growth of the global toy market. In 2004, BRIC countries made up only 8.8 percent of world toy market sales, increasing to 11.2 percent in 2007.
The only country to show a decrease in dollar sales in 2007 was the
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