LeapPad Explorer was named Toy of the Year; Hasbro was named Supplier of the Year; and The Entertainer won Toy Retailer of the Year. Val Stedham was awarded a TRA Industry Award for her services to the toy industry.
Toy Retailer of the Year Winners:
- Independent Toy Retailer of the Year - W J Daniel & Co (Windsor)
- Multiple Toy Retailer of the Year - The Entertainer
- Online Toy Retailer of the Year - The Entertainer
- Toy Catalogue of the Year - Smyths
- Toy Retailer (Grocer) of the Year - Tesco
- Judges Special Recognition Award - Bentalls (Kingston)
- Overall Toy Retailer of the Year - The Entertainer
Toy Supplier of the Year Awards:
- Collectable Toy of the Year - Moshi Moshlings, Vivid Toy Group
- Construction Range of the Year - Ninjago, Lego
- Game of the Year - Doggie Doo, John Adams
- Pre-School Toy of the Year - Toot Toot Drivers Car and Garage, Vtech
- Girls’ Toy of the Year - Fijit Interactive Friends, Mattel
- Boys’ Toy of the Year - Nerf N-Strike Maverick, Hasbro
- Doll of the Year - Disney Tangled Sing & Glow Rapunzel, Mattel
- Lifestyle Toy of the Year - LeapPad Explorer, Leapfrog
- Toy License of the Year - Moshi, Mind Candy
- TRA Special Recognition Award - Hexbug, Innovation First
- TRA Special Recognition Award - Beanies and Beanie Boos, TY
- TRA Special Recognition Award - Craft Ranges, Interplay
- TRA Industry Award - Val Stedham
- Supplier of the Year - Hasbro
- Toy of the Year - LeapPad Explorer, Leapfrog
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