Tour de France Is Wheeling and Dealing

Amaury Sports Organization is extending its Tour de France brand, granting World Wide Cycle Supply rights to develop bicycles for kids and adults, including road bikes, comfort bikes, and mountain bikes. ASO also tapped XP Companies for adult, youth,

April 6, 2018

Amaury Sports Organization is extending its Tour de France brand, granting World Wide Cycle Supply rights to develop bicycles for kids and adults, including road bikes, comfort bikes, and mountain bikes. ASO also tapped XP Companies for adult, youth, and kids' non-technical lifestyle and promotional apparel, accessories, and novelties for the Americas and the UK. The product will launch in the UK in June and on the XP Companies Website for U.S. and South American distribution. Licensing agent MODA International brokered both deals.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.