Amaury Sports Organization is extending its Tour de France brand, granting World Wide Cycle Supply rights to develop bicycles for kids and adults, including road bikes, comfort bikes, and mountain bikes. ASO also tapped XP Companies for adult, youth, and kids' non-technical lifestyle and promotional apparel, accessories, and novelties for the Americas and the UK. The product will launch in the UK in June and on the XP Companies Website for U.S. and South American distribution. Licensing agent MODA International brokered both deals.
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