License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Top Retail Chain Signs Garfield for Clothing Ranges

Pan-European retailer, LPP, will launch its first line of Garfield apparel this spring thanks to a deal by licensing agent, Plus Licens. Garfield is well known in the region through its publishing programme and for its popular use in large-scale retail pr

Apr 06, 2018

Pan-European retailer, LPP, will launch its first line of Garfield apparel this spring thanks to a deal by licensing agent, Plus Licens.

Garfield is well known in the region through its publishing programme and for its popular use in large-scale retail promotions. In a successful ‘buy and collect’ scheme run by Tesco Poland, for example, consumers collected chapters to make their own Garfield book.

Garfield brand manager, Petra Sedlinger from Plus Licens, tells License Global why the Garfield brand is popular here: “It started with syndication in the newspapers and has expanded steadily from this heritage. Garfield is funny and adaptable to licensing and promotions – it’s an evergreen in the region.”

Go back to Budapest Licensing Expo News.

Hide comments

Load More

Comments

Plain text