Rosa Zeegers, senior vice president of global consumer products licensing at Mattel, emphasized the company's new corporate strategy of "creating the future of play," which moves beyond the manufacture of toys. Mattel will bring its classic properties Barbie, Hot Wheels and Fisher-Price to Licensing International Expo, as well as its new
Skechers Entertainment's Paul Flett, senior vice president of licensing, explained the company's two-pronged approach to the show. The company will have two booths, one for the Skechers Brand and one for Skechers Entertainment, and will be focused on expanding its partnerships globally.
Dan Levin, managing director at Beanstalk, plans to announce several new deals at the expo, including a major restaurant brand and a major entertainment franchise game. The agency is also expanding its licensing plans for HGTV.
Saban Brand's president Elie Dekel outlined the company's plans for the show, which include launching new Power Rangers Samurai episodes and specials, as well as a World Live Tour for the iconic fighting team.
"Last year, sales of licensed products worldwide reached $185 billion," says DeCenzo. "We're very excited about this year's event."
Many of these key exhibitors top the list of License! Global's list of the
For more information about Licensing International Expo, visit
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