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Top Brands Unveil Expo Plans

Top Brands Unveil Expo Plans
Top executives from Mattel, Skechers Entertainment, Saban Brands, Live Nation and Beanstalk gathered at Advanstar Licensing corporate headquarters yesterday to unveil their plans for the upcoming Licensing International Expo June 14-16 in Las Vegas."

Top executives from Mattel, Skechers Entertainment, Saban Brands, Live Nation and Beanstalk gathered at Advanstar Licensing corporate headquarters yesterday to unveil their plans for the upcoming Licensing International Expo June 14-16 in Las Vegas.

"This year's show is the largest in our history," says Georgiann DeCenzo, executive vice president of licensing & market development at Advanstar Licensing. "We have more than 2,000 booths with exhibitors from 84 countries, and we expect to have 19,000 retailers and consumer product manufacturers this year. The event will feature 6,000 IP owners, brands and properties, which is 12 percent more than last year."

Rosa Zeegers, senior vice president of global consumer products licensing at Mattel, emphasized the company's new corporate strategy of "creating the future of play," which moves beyond the manufacture of toys. Mattel will bring its classic properties Barbie, Hot Wheels and Fisher-Price to Licensing International Expo, as well as its new brand Monster High.

Skechers Entertainment's Paul Flett, senior vice president of licensing, explained the company's two-pronged approach to the show. The company will have two booths, one for the Skechers Brand and one for Skechers Entertainment, and will be focused on expanding its partnerships globally.

Dan Levin, managing director at Beanstalk, plans to announce several new deals at the expo, including a major restaurant brand and a major entertainment franchise game. The agency is also expanding its licensing plans for HGTV.

Live Nation's president Dell Furano hinted that his company will break big licensing news for the iconic music acts Kiss, Led Zeppelin, Madonna and the Beatles at Licensing International Expo.

Saban Brand's president Elie Dekel outlined the company's plans for the show, which include launching new Power Rangers Samurai episodes and specials, as well as a World Live Tour for the iconic fighting team.

"Last year, sales of licensed products worldwide reached $185 billion," says DeCenzo. "We're very excited about this year's event."

Many of these key exhibitors top the list of License! Global's list of the Top 125 Global Licensors.

For more information about Licensing International Expo, visit www.licensingexpo.com.

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