With the consumer electronics industry projected to top $209.6 billion in revenue this year,* its no wonder top brands are showing up on a range of products at the annual Consumer Electronics Show, which opened yesterday in Las Vegas, Nev.
Here are some of the top branded products that have debuted:
‘Star Trek into Darkness’ App
Paramount Pictures and Qualcomm Labs have teamed up for an app for the upcoming J.J. Abrams film Star Trek into Darkness. Through the use of audio scans, geo-location and image recognition technology, the “Star Trek into Darkness” app will enable users to actively engage with materials from the film. The app will launch later this month, with additional experiences added as the film’s May 17 release date nears. Among those will be the ability to unlock mystery content while viewing the film’s trailer on TV.
Sesame Workshop Mobile Educational Content
Qualcomm has also partnered with Sesame Workshop for a new long-term collaboration to develop mobile learning applications for early childhood education. Together the two companies are conducting research to create innovative new educational content. The first apps to come from the collaboration, “Abby’s Fairy Rock” and “Big Bird’s Words,” are being showcased at the show.
Fruit Ninja Kids’ Electronics
Impecca launched its new line of Fruit Ninja-branded kids’ electronics, a deal brokered by game developer Halfbrick’s worldwide agent, HAP Consulting. The line includes Bluetooth speakers, USB drives, ear buds, headphones, speakers, bags and cases for a range of electronics.
Bob Marley Electronics
House of Marley introduced its newest collection of earth-friendly audio and lifestyle products inspired by Bob Marley songs such as “Buffalo Soldier” and “Rise Up.” The new collection features ear buds, headphones and Bluetooth audio systems created by the brand’s exclusive recycled fabric, Rewind. The House of Marley collection also includes bags and accessories.
Tim Tebow Headphones
Soul Electronics will debut its new Tim Tebow line of headphones this week, created in collaboration with the New York Jets quarterback. Tebow will also make an appearance for the product launch in the Soul Electronics booth, Thursday.
Elvis USB Drives
Mimoco has partnered with Elvis Presley Enterprises for two Elvis Mimobot USB flash drives–Elvis Aloha from Hawaii and Army Elvis. The product was launched Tuesday, on what would have been the King of Rock’s 78th birthday, and will be part of the Mimoco’s Legends Mimobot collection, which also features Albert Einstein and Bruce Lee. The drives come preloaded with bonus Elvis Presley-branded content, including archival Elvis interviews, photographs, wallpapers, icons, and avatars and play a classic Elvis tune when inserted or ejected.
*According to the Consumer Electronics Association, January 2013
