For the 2012 debut, the Treena and Friends line will include more than 20 collectible figures with changeable facial expressions. The Treena line will include a variety of play sets that also feature one-touch changes.

Tomy also showed new additions to its lines of licensed properties, including Chuggington die-cast railway and wooden railway lines; Dinosaur Train extreme interaction figures;  the Lamaze infant development system; Nintendo Mario Kart Wii remote control; and John Deere educational preschool products, ultra-tough, radio controlled vehicles and die-cast farm and construction replicas.

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