Ittierre will produce apparel and the majority of accessories for Europe, North America and Asia. The line will be sold in Tommy Hilfiger retail stores as well as high-end wholesale, specialty and online retailers beginning July 2012.
"We are thrilled to enter into this licensing agreement with Ittierre, which will allow us to broaden our upper tier global distribution," says Fred Gehring, chief executive officer of The Tommy Hilfiger Group. "Over the past few years, the successful repositioning and elevation of the brand has led to an increase in the demand for our runway collections. Partnering with Ittierre is a wonderful opportunity to reach new customers and to further evolve our most elevated expression of preppy American classics with a twist. We look forward to building on the brand's current momentum with Ittierre, a partner that is renowned for their passion and capability to manage the manufacturing and distribution of designer collections on a global scale."