Toei has finalized several deals for its Dragon Ball property, including Riclan for bubble gum and lollypops in Brazil; Neolingo for toys in Mexico; Productos Alimenticios Bocadeli for collectable cards/promotions in El Salvador; Editorial Guadal for stickers in Argentina, Uruguay, Paraguay, Bolivia; and Bondyfiesta for bubble gum in Mexico.
Toei signed Campestre in Brazil for back packs for its Digimon property. For Sailor Moon, Toei has brought aboard Mexico’s Doobalo for socks.
“Toei’s renowned animated properties continue to attract blue chip licensees across the Latin American market,” says Eduardo Lucio, senior sales manager for Toei Animation. “We look forward to rolling out our newest licensing programs with these outstanding Latin American licensees.”