The Licensing Company has partnered with Chrysler Group LLC to represent the Chrysler and Jeep brands worldwide.
"Jeep is a unique brand with great heritage and presence around the world," says Melvin Thomas, chief executive officer of TLC. "TLC will seek to ensure the brand extension program is a true reflection of, and complement, to the brand. This will see the creation of aspirational product lines, the opening of new markets and the addition of innovative marketing initiatives, all elements that TLC is uniquely placed to deliver."
Chrysler and Jeep join TLC's other brand extension programs for Cola-Cola, Jim Beam, Air Wick, Lysol, Welch's, Jelly Belly, Zagat and Cosmopolitan magazine. The agency reports more than $2.8 billion in retail sales from its brands.
"We look forward to working with TLC to develop programs that truly represent each of the brands' distinct personalities and visions," says Walid Saba, head of marketing design at Chrysler Group LLC.