The Licensing Agency has entered a partnership with the Turkish company Colorbar Media Services to take its services, including loyalty and rewards site TheFirstClub.com, to the Turkish market.

Based in Istanbul, Colorbar specializes in business development and content acquisition and will now implement and localize TLA's range of services. TheFirstClub.com is a loyalty and rewards site where end-users can download music, PC games, mobile content and, shortly, digital magazines, movies, eBooks and audio books, in return for redeeming promotional vouchers granted by any brand partner. It has been specifically designed to enhance loyalty reward programs and sales promotions, can be customized for a brand's needs and is currently translated into 14 languages including Turkish.

"This is a great opportunity to tap into one of the fastest growing markets in this industry," says Denis Hure, chief executive officer of The Licensing Agency. "TLA will bring added services to a dynamic market, as we continue to add features and develop our services to be on pace with rapid advances in technology."

"As companies' promotion models and loyalty programs are fine-tuned with the digital age, one can not overlook TheFirstClub.com's tremendous potential to transform the market," says Alican Ayanlar, managing director of Colorbar. "The versatility allowed by the end-user choosing their promotional content is the cornerstone of this unique model."