TJLG is expanding the PepsiCo soft goods program with a new multi-platform partnership with Dynasty Apparel. The new deal includes a line of Pepsi apparel that will feature graphics from Pepsi archives dating back more than 100 years; a SoBe apparel collection that will capture the brand’s roots in sunny South Beach on tees, tanks and fleece for men, juniors and women; and a Mountain Dew line that will focus on the soft drink’s connection to music and sports culture.
The Pepsi and Mountain Dew collections will also feature augmented reality tie-ins that will showcase brand-unique content such as Pepsi Max’s Uncle Drew character, whose videos have had more than 13 million views.
Mountain Dew is also getting a new line of apparel from online retailer Fanatics. Fanatics’ Mountain Dew collection will feature tees, tanks, dresses, fleece
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