The Joester Loria Group, exclusive licensing agent for PepsiCo in North America, has announced a series of new deals for the Pepsi, SoBe and Mountain Dew brands.
TJLG is expanding the PepsiCo soft goods program with a new multi-platform partnership with Dynasty Apparel. The new deal includes a line of Pepsi apparel that will feature graphics from Pepsi archives dating back more than 100 years; a SoBe apparel collection that will capture the brand’s roots in sunny South Beach on tees, tanks and fleece for men, juniors and women; and a Mountain Dew line that will focus on the soft drink’s connection to music and sports culture.
The Pepsi and Mountain Dew collections will also feature augmented reality tie-ins that will showcase brand-unique content such as Pepsi Max’s Uncle Drew character, whose videos have had more than 13 million views.
Mountain Dew is also getting a new line of apparel from online retailer Fanatics. Fanatics’ Mountain Dew collection will feature tees, tanks, dresses, fleece tops and bottoms for men, young men, juniors and ladies. The line will be available on the Fanatics e-commerce site and other online partners, including Amazon, this fall.