C3 Entertainment has announced a new licensing agreement that will see the classic Three Stooges appear in a national ad campaign for Quilmes beer in Argentina.
The Fred Record agency helped to arrange the deal.
“The Three Stooges have a wide following in Latin America, especially in Argentina,” says Ani Khachoian, executive vice president of licensing and consumer products, C3. “The added visibility for the brand with the new Three Stooges movie playing throughout the region earlier this year has added to the following and heightened awareness with consumers.”
The campaign will begin Oct. 15 and continue through April 14, 2013.