CPLG Sport has signed three new licensing agreements for The Engage Super League, the elite division for Rugby League in Europe, which features 14 teams.
The new deals include:
Elisabeth the Chef for a range of Super League celebration cakes
MBI to produce a line of club-branded jewelry
Grange Communications for an official Super League annual with the first one set to hit the shelves at the end of 2011.
League attendance has risen year on year since 2001, and it has spread out of its northern regions to include teams from Wales, London and France.