Thor Program Poised to Pay Off

Marvel Entertainment’s summer tent pole Thor has opened strong internationally, earning $8 million Thursday, according to the Hollywood reporter.The film, which will hit U.S. theaters May 6, is supported by a strong licensing program. Key offerings

April 6, 2018

Thor Program Poised to Pay Off

Marvel Entertainment’s summer tent pole

Thor

has opened strong internationally, earning $8 million Thursday, according to the Hollywood reporter.

The film, which will hit U.S. theaters May 6, is supported by a strong licensing program. Key offerings include:

blaster-armor-thor-in-pack-sm.jpg

Sakar International will produce branded electronics, including  walkie talkies molded in the shape of Thor's hammer, black light decoders, "look and listen" binoculars with attached headsets, flashlights, adventure kits, Nintendo DSi gaming kits with a hammer-shaped stylus, gaming cases and digital and video cameras.

In addition, Huffy will produce

Thor bicycles

.

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