Earlier this month, Thomas & Friends ranked as the number-one preschool toy property in the U.K. for the 11th year in a row. Thomas & Friends also sits in pole position in other key markets, including Germany, Australia, Korea and Japan.
In addition, Thomas & Friends toy sales increased 47 percent, in comparison to a 1.9 percent sales increase for traditional toys in the U.S., according to the NPD Group.
“Thomas & Friends’ success can be attributed to HIT’s continued delivery of rich content, characters and stories, combined with best-in-class global partners like Fisher-Price, Learning Curve and Mega Brands, as well as a strong fold of domestic partners,” says Pam Westman, executive vice president for the Americas at HIT Entertainment.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.