U.K. gift supplier Paladone Products has partnered with The Tetris Company to launch Tetris brand giftware this year. The range will be launched in two phases, first in October and the second, which includes North America, next summer.
Products available in the first launch include heat-changing mugs, cufflinks, jigsaw puzzles and Tetrimino shaped stress blocks. The initial range will be expanded during the second launch to include more gifts and gadgets.
“The Tetris brand has become a lifestyle and we’re thrilled to introduce the first line of Paladone products,” says Henk Rogers, managing director of The Tetris Company.
“Now, the Tetris brand has expanded from electronic games, to merchandise products, so we are honored to have this opportunity to develop a giftware range under the Tetris license,” says Hannah Scroggs, new product developer for Paladone. “The instantly recognizable Tetrimino shapes provide a wealth of inspiration for some truly innovative gifts. The positive response from retail buyers who have seen the initial range has been overwhelming.”