The snacks are managed by Lightbody Ventures, the only U.K. supplier dealing exclusively in toddler snacks. Four new products will launch with updated packaging, which highlights nutritional information and advice.
Asda will launch four completely new lines into its shelves in March.
"These are certainly not ‘me too’ products which is what I think makes the snacks so appealing to retailers," says Philippe Roucoule, executive director, food, health and beauty, The Walt Disney Company U.K. "Consumers have a real trust in the Disney brand, they know that we wouldn’t endorse a food product unless it meets our strict nutritional guidelines, tastes great and has Disney’s values at its heart. Disney strikes a perfect balance. Mothers trust the brand and kids love the characters.”
