Asda will launch four completely new lines into its shelves in March.
"These are certainly not ‘me too’ products which is what I think makes the snacks so appealing to retailers," says Philippe Roucoule, executive director, food, health and beauty, The Walt Disney Company U.K. "Consumers have a real trust in the Disney brand, they know that we wouldn’t endorse a food product unless it meets our strict nutritional guidelines, tastes great and has Disney’s values at its heart. Disney strikes a perfect balance. Mothers trust the brand and kids love the characters.”
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