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Tesco Buys Majority Stake in VOD

Tesco announced that it has acquired bought an 80 percent stake in video-on-demand pioneer blinkbox from Eden Ventures and Nordic Venture Partners. The acquisition positions Tesco to deliver internet-driven home entertainment.blinkbox is the U.K.'s leadin

blinkbox is the U.K.'s leading online movie streaming service, offering thousands of titles to two million users each month. Their catalogue includes more than 9,000 titlesand streams to PC, Mac, PS3 console, tablet devices and internet-enabled connected TVs.

"Whether customers want to own the DVD, download a digital movie, stream a rental or all three, Tesco is committed to giving customers choice,” says Richard Brasher, chief executive officer of Tesco U.K. “We want to allow them to decide how they access entertainment content and on which devices, whether it’s on PC, TV or tablet. The acquisition of blinkbox, together with a range of other services currently in development, means we can link physical purchase of a product to the building of digital collections in a new and seamless way."

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