License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Teen Bloggers to Cover MAGIC Show

Magic International announced a new interactive destination for its WWDMAGIC show that will provide a real-time look at the trends and styles shaping teens, tweens and young women. During the WWDMAGIC show, the Teen Vogue Blogger Lounge will feature 30 em

During the WWDMAGIC show, the Teen Vogue Blogger Lounge will feature 30 emerging and celebrity fashion bloggers reporting live from the WWDMAGIC show floor, providing trend reports, real-time video segments, buyer chats and style-offs.

The area will include brands such as Levi’s, Jessica Simpson, French Connection and Free People. L’Oreal Paris will create a Beauty Bar for the area, and and will serve as technology partners, providing additional activities for bloggers and show attendees.

“If you want to know what young women want, and how it will drive their fashion choices for next season, come and listen," says Chris DeMoulin, Magic International president and executive vice president of Advanstar’s fashion group. "Social media, fashion, music, art and technology all blend seamlessly in the lives of young women, and with partners like Teen Vogue, L’Oreal and the hippest teen bloggers around – we know that if it matters to young women, it will come to life this February on the floor of WWDMAGIC.”

For more information, visit:

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.