Egmont and Microsoft's Xbox are collaborating to promote Microsoft's new Kinect game, Kinectimals. For the first time, focal decoder technology will be used in magazines, allowing readers to reveal hidden messages on the page through a decoder screen.
The decoder activity, provided in the magazines, is launching exclusively through Egmont's tween properties, Go Girl and Toxic. Both titles go on sale next week.
Focal decoder technology, created by 3D Images, has previously only been used through formats such as jigsaws and game cards. One such game, Kinectimals, which uses Microsoft's new Kinect for Xbox 360, allows players to adopt, train and build friendships with their own wild animal.
"We are constantly inspired by the possibilities surrounding Kinect for Xbox 360 and the Egmont campaign is another good example of how Kinect offers a unique way to create new and exciting experiences for all ages," says Stephen McGill, director of Microsoft's entertainment and devices division in the U.K. and Ireland.