and Techno Source, the Clickables technology enables girls to extend their virtual playtime in Disney Fairies Pixie Hollow—Disney’s latest online virtual world—with friends offline, into the real world, with patent-pending technology.

The new Disney Fairies collection featuring Clickables technology was previewed at a private event held last week at the 2008 American International Toy Fair in New York City. The collections will be available at retail this fall in conjunction with the animated release of Tinker Bell on Disney DVD.

The Disney Fairies line featuring Clickables technology includes several categories of role-play jewelry and accessories with features that are activated online and then played with and traded between girls in the real world.