Paris-based Alphanim has appointed TeamWorks to represent its character Calimero in its home market of Italy.

Calimero was created in 1963 for a TV advertising campaign. In the following years more than 290 episodes of entertainment programming were produced featuring the cartoon chicken.

Alphanim is now producing the new CGI Calimero series with French broadcaster TF1. The show will air in conjunction with the brand’s 50th anniversary in 2013-2014. Alphanim distributes the program and manages the brand internationally on behalf of Calidra, the rights owner.