Team! Licensing will introduce the characters with a strategic publishing program that includes new media applications. Upcoming products include collectable gift items, textile ranges and apparel targeted to kids ages 6-9, as well as tweens and teens.

Created by by Japanese stationery company Mind Wave, existing partners for the brand include Gakken for publishing. Master Agent Plus Licens has developed an interactive website and social media activities, including a German website scheduled to go live in the spring.

"It was love at first sight!" says Katarina Dietrich, chief executive officer of Team! Licensing. "You just have to smile when you see the cute, little creatures in their colorful outfits and get to know their individual character traits. The MoshiMoshiKawaii brand is extremely positive and lighthearted and with over 250 characters a must have for fans and collectors."