Turner Broadcasting System Asia Pacific has named Melissa Tinker as vice president of its licensing and merchandise division, Cartoon Network Enterprises.
Tinker’s appointment coincides with CNE’s expansion across the region, which includes branded learning centers and themed destinations, in addition to the growth of traditional categories such as toys, apparel, home entertainment, publishing and lifestyle products.
Ms. Tinker brings more than 15 years of industry experience. Prior to joining Turner, she spent six years at Chorion in Australia work with brands like Mr. Men and Little Miss, Octonauts and Olivia.
In her new role, Tinker will assume the leadership of CNE’s regional licensing and merchandise strategy, planning and network collaboration for Turner franchises that will include Ben 10, Adventure Time and The Powerpuff Girls. She will report to
Sunny Saha, senior vice president and managing director, entertainment networks, Turner Broadcasting System Asia Pacific.
“Melissa is joining the CNE team at a time of unprecedented growth for our business in Asia,” says Saha. “With Melissa’s proven track record within the industry, CNE will be taken to even greater heights as she identifies innovative partnerships that create more opportunities for brand engagement.”