Spin Master intends to roll out the brand in France, Italy, Belgium, Germany, Austria, Switzerland, Holland and the U.K. in the first quarter of 2013.
ROXX is a collectible, tradable game targeted to school-age and tween boys. The game also includes an online component.
Spin Master will also accompany the launch with an integrated marketing and PR campaign aimed at boys throughout Europe during 2013.
“Spin Master is a global leader in the toy industry and has had tremendous success with many award-winning brands over the years. We are thrilled to partner with Spin Master for ROXX distribution throughout Europe,” says Michael Albert, partner, TCG. “From trading cards to action figures, collecting is a proven play pattern and can often bring a brand to evergreen status. With unique designs, limited editions, cool accessories and an online component, ROXX takes collecting to a whole new level.”
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