TCG will partner with Israeli toy distributor Little Prince to launch the Roxx brand in Israel.

Roxx, a collectible, tradable game for boys, has been presented virtually to major retailers worldwide, including Israel. The game and related accessories are expected to hit retail in September. 

Little Prince plans to accompany the launch with comprehensive marketing and PR campaigns this summer.

“From trading cards to action figures, collecting is a proven play pattern and can often bring a brand to evergreen status,” says Michael Albert, partner, TCG. “With unique designs, limited editions, cool accessories and an online component, Roxx takes collecting to a whole new level.”