Elizabeth Arden has signed an exclusive global fragrance deal with musician Taylor Swift. The first scent is set to hit in fall 2011 at North American retailers.
The agreement includes development, marketing and distribution of fragrances and ancillary products.
"We are very enthusiastic about partnering with Taylor Swift," says Ronald Rolleston, executive vice president of Elizabeth Arden. "Her rise to superstardom has been meteoric, and her multiple awards and incredible record sales are a testament to her extraordinary talent. Equally important to us is what Taylor represents as an artist: a role model who inspires her global fan base every day. We look forward to launching a new fragrance brand that reflects every facet of this extremely talented young artist."