Tashjian Builds 'Supernanny' Line

The new season, “America’s Supernanny: Family Lockdown” will see Deborah Tillman move in with families for a week.

In response to the continued success of the series, JTMG is opening the licensing program to new categories including publishing, stationary, interactive, apparel, games and educational toys.

“As Supernanny Deborah Tillman moves in with families seeking her unique brand of professional guidance, the licensing opportunities for this extraordinary reality series grow exponentially, reflecting the series’ bold new messaging,” says Joy Tashjian, president, JTMG. “From the start, ‘America’s Supernanny’ struck a chord with young women and families, and we are thrilled by its continuing success in television and at retail.”