Target Signs Invizimals Deals

In Italy, Cartorama is supporting the brand with back-to-school products that will include backpacks, stationery and diaries, as well as giftware.

"The Invizimals brand incorporates many exciting elements for young gamers–personalized gaming, augmented reality and competitive battle sequences," says Lindsay Pearl, director of licensing and children's acquisitions, Target Entertainment. "The property is continually growing in popularity and we're delighted to be adding new licensing partners to the program that share our vision in creating product to reflect the exciting elements of the games."