Scotties Facial Tissue has launched its new line, The Laura Ashley Collection, available exclusively at Target. Scotties plans to expand the design portfolio next year, with retail expansion across the U.S.
The Scotties Softest Ever Ultra Facial Tissue boxes will feature signature prints from fashion and home furnishings brand Laura Ashley.
“Research shows that consumers care about the design of a facial tissue box just as much as they care about the quality of the product inside,” says Joe Richards, director of marketing for Scotties. “When we asked consumers what design brand they would like to see created as a tissue box, Laura Ashley was at the top of the list.”