Target has partnered with Lionsgate for an exclusive line of premium The Hunger Games keepsakes in conjunction with the film’s DVD release Aug. 18.
The items, ranging in price from $349 to $999, are Target’s first licensed product offered such a high price point.
“Target is known for providing must-have merchandise at an unbeatable value, but we wanted to surprise our guests by taking it up a notch for The Hunger Games and unveiling a prestige collection for devoted fans,” says John Butcher, vice president of entertainment, Target.
The limited edition keepsakes will be introduced one per day beginning Aug. 18 and include:
- 14-carat gold replicas of heroine Katniss Everdeen’s Mockingjay pin–100 available at $999 each;
- Leather replicas of Katniss’ hunting jacket–100 available at $349 each;
- The Hunger Games lithographs autographed by ten cast members including Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson–100 available for $699 each.
“The Hunger Games franchise has truly captivated the nation,” says Butcher. “We’re proud to be part of this pop culture phenomenon and want to deepen Target guests’ engagement with the series through exciting product offerings and bonus video content.”
In addition to the prestige collection, Target will also offer an extensive assortment merchandise inspired by The Hunger Games including backpacks, lunch boxes, jewelry, pillow cases and life-size cardboard cut-outs of movie characters Katniss, Peeta and Gale.
Target’s deluxe DVD edition of The Hunger Games features a collectible case and 45 minutes of exclusive content.
“We’re delighted to partner with Target on this innovative and integrated campaign that offers their guests unique merchandise and video content,” says Ron Schwartz executive vice president and general manager of home entertainment, Lionsgate. “These collectibles and bonus footage immerse fans in the world of The Hunger Games and will help them celebrate The Hunger Games’ status as a unique and memorable event.”