The revamped layout, expected to be completed by June, will feature product accessible fixtures, organized by platforms and game genres. In addition, many stores will also have Learning Centers and Trial Stations. The Learning Centers will feature a 40-inch HD touch screen where shoppers can read reviews, check store inventory and more. For electronics, Target is enhancing its current product offerings such as larger TV screen sizes, as well as new products, including super-slim LED TVs and Internet-capable TVs.
"Target is committed to creating an intuitive and easy shopping experience for our guests," says Mark Schindele, senior vice president, Target. "The electronics and video game reinvention was designed with the wants and needs
In other Target electronic news, the retailer was recently announced as the first brick-and-mortar retailer to carry Amazon's Kindle.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.