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Target Debuts Cynthia Rowley Outdoor Living Brand ‘Whim’

Target is launching the new Whim by Cynthia Rowley collection this April with a range of chic, trend-forward products for outdoor living and summer fun. Target and fashion designer Rowley serve up a collection infused with delightful details, graphic p

rints, and bold colors. Drawing inspiration from a range of influences, including her busy life as a mom of two children, Rowley was motivated to create products that would allow busy Target guests to easily add a dash of style and a stroke of color to every aspect of their lives.

“Target recognizes the popularity of summer entertaining products,” says Gina Sprenger, senior vice president, merchandising, Target. “Cynthia Rowley’s award-winning creative endeavors provide a great solution for guests’ summer entertaining needs, all at an incredible value.”

Comprised of more than 500 graphic and bold-patterned products, the Whim collection is designed to coordinate as a group and in multiples—mixing and matching prints with solid colors to create a summertime palette. With the wide array of selections available, guests won’t be forced to pick one favorite color or design, making home accessorizing effortless.

The Whim by Cynthia Rowley collection will be available in Target stores nationwide now through June 14. Select items will be available at Target.com.

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