De La Rue Holographics is again supplying a secure anti-counterfeit solution to protect FIFA’s official licensed merchandise, including products for the 2010 FIFA World Cup South Africa. The solution, which will be deployed globally, incorporates an easy to authenticate holographic label and holographic swing tag with SLSNet, an online ordering and tracking system. It will enable FIFA to uphold its brand values and help football fans identify original official products. The new FIFA holograms integrate advanced design techniques with De La Rue’s latest hologram technology. The system provides a strong deterrent for preventing fraud and grey market diversion as under-reporting becomes highly visible and out of territory sales are easily traceable. It allows FIFA’s enforcement officials to track and verify genuine products wherever they are in the world.