Synergy Licensing Signs Cricket

Under the terms of the agreement, CMG will expand its brand portfolio by applying licensing and brand opportunities to appropriate product offerings in the marketplace. Synergy will license related trademarks and characters including LadyBug, BabyBug and Click the Mouse.

“There is a wealth of untapped material waiting to be leveraged, particularly in the toys, games and activity/crafts segments,” says Karen Diamond, partner at Synergy Licensing. “Collaborating with CMG is an exciting opportunity for our agency.”