Her Universe has been appointed to design a Syfy-inspired women's collection, including apparel and accessories.
The line, to be sold under the Syfy Gear label, will feature designs from series such as "Caprica," "Eureka," "Battlestar Galactica," "Destination Truth," "Ghost Hunters Academy" and "Warehouse 13." The collection will debut in 2011 at Syfy.com and Heruniverseshop.com, as well as conventions, including San Diego Comic-Con. A national retail rollout will follow in 2012.
"This deal with Her Universe is especially exciting as Syfy's audience continues to expand and become more gender balanced," says Alan Seiffert, senior vice president of Syfy Ventures. "Her Universe has tapped into exactly what our female fans are looking for in cool genre apparel, and Syfy is uniquely positioned as a brand to partner on creating innovative collections in the space."
The deal was brokered by Brand Sense Partners.