Switchover Media Launches Switchover Licensing

Italian kids broadcaster Switchover Media has set up its own licensing, franchise management and brand marketing unit called Switchover Licensing, which will be managed by Tiziana Barbuto.  Switchover Licensing will develop licensing, sponsorship and brand marketing activities related to programming aired on Switchover Media's channels K2 and Frisbee, which reach 1.5 million kids aged 4-14 each day.