Sanrio and Swarovski are collaborating on a Hello Kitty jewelry collection, as well as accessories and figurines, that will launch in select stores this August.
Products include necklaces, pendants, bracelets, rings and Swarovski’s classic “Power” bag and three figurines. A range of leather goods with embroidered crystals are also included in the collection.
A limited edition piece produced entirely in Swarovski's colored pavé crystal will also be available. Only 88 pieces are available worldwide ensuring its exclusivity. This technical and artistic masterpiece features almost 20,000 crystals applied by hand using Swarovski’s signature technique.
“As a fan from day one, I saw an obvious connection between the magical, sparkle of crystal and the bright, playful world of Hello Kitty,” says Nathalie Colin, art director for the design team at Swarovski.