‘Survivor’ Brand Expands into Health and Fitness

CBS Consumer Products is expanding the “Survivor” brand with two new innovative deals for “Survivor” in the health and fitness categories. Illinois-based Fitness Team One has created the “Survivor Fitness Program,” a gym-based fitness workout designed to whip participants into shape, “Survivor” style. The group class incorporates familiar game elements and team competitions into a full-body training program. “Survivor Fitness Program” will launch in Chicago this spring.