CBS Consumer Products is expanding the “Survivor” brand with two new innovative deals for “Survivor” in the health and fitness categories. Illinois-based Fitness Team One has created the “Survivor Fitness Program,” a

April 6, 2018

1 Min Read

CBS Consumer Products is expanding the “Survivor” brand with two new innovative deals for “Survivor” in the health and fitness categories. Illinois-based Fitness Team One has created the “Survivor Fitness Program,” a gym-based fitness workout designed to whip participants into shape, “Survivor” style. The group class incorporates familiar game elements and team competitions into a full-body training program. “Survivor Fitness Program” will launch in Chicago this spring.

In addition, Full Charge Energy Foods Inc., based in North Dakota, is introducing Survivor Supercharged Sunflower Seeds in March. The energy-enhanced, vitamin-infused snacks will feature the show’s iconic imagery on its packaging and displays. A one-bag serving equals the energy boost of some energy drinks and contains 100 percent of the daily recommended amount of B and C vitamins.

The 16th season of the “Survivor” franchise, “Survivor Micronesia—Fans vs. Favorites,” premiered last week on the CBS Television Network.

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