Brand marketing agency Premium Surge Promotions has been renamed Surge Innovations to better reflect the evolution of the agency and its full breadth of capabilities.

The company’s expertise lies in creating promotional product programs for brands, such as Burger King, Procter & Gamble, Kellogg’s, Kraft and Pernod Ricard. Since its inception, the newly re-named Surge Innovations created more than 2.5 billion products across consumer products, food and beverage, beauty, pharmaceutical, QSR and sports/entertainment.

Surge Innovations offers clients a full array of services from promotional planning and product strategy to consumer insight and research, industrial design and product engineering, digital incentives development, functional and promotional packaging and global supply chain management.