Surfer Brand Rides the Apparel Wave

Primedia Enterprises marks the foray of the Surfer brand into the apparel market with a new collaboration with TS2. The company will create a line of men's T-shirts, sweatshirts, and headwear under the name, "Busby Ltd.," TS2's apparel design house. Additionally, Busby Ltd. will create a line of branded shorts and board shorts, T-shirts, sweatshirts, and headwear for boys due spring 2007.