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'Super Why!' Drives PBS Mobile

'Super Why!' Drives PBS Mobile

PBS Kids has released the fourth app based on its preschool series, “Super Why!,” continuing a program that is a cornerstone of the broadcaster's mobile program.“PBS’ mobile audience is continually growing. In June, more than 74 mi

PBS Kids has released the fourth app based on its preschool series, “Super Why!,” continuing a program that is a cornerstone of the broadcaster's mobile program.

“PBS’ mobile audience is continually growing. In June, more than 74 million PBS Kids videos were streamed on mobile, accounting for over half of PBS Kids’ total streams for the month. And PBS has been a leader in the children’s mobile space with Super Why! in particular,” says Jason Seiken, senior vice president, interactive, product development and innovation, PBS. “The first app from Super Why! launched on iPhone and iPod touch in 2010, then launched on the iPad the day the device itself debuted, and it has been among our most successful apps to date, with nearly half a million downloads.”

The Super Why! app collection builds on the show’s educational bent, with curriculums designed to help kids build literacy skills through storybook adventures. The newest app, “Super Why! ABC Adventures: Alphabet,” features an around-the-world alphabet adventure with five mini-games.

“At PBS Kids, our mission is to offer all children learning opportunities on-air, online and on the go,” says Lesli Rotenberg, senior vice president, children’s media, PBS. “‘Super Why! ABC Adventures: Alphabet’ is a great tool for families to use to build reading skills wherever they are–covering core areas such as the alphabet and letter sounds that will help prepare children for success in school.”

“Super Why! ABC Adventures: Alphabet” is now available in the Apple iOS App Store.

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