The last Saturday before Christmas, also known as Super Saturday (Dec. 18), posted a 15.1 percent sales increase compared to the same time last year, according to ShopperTrak’s National Retail Sales Estimate.
“The year-over-year increases were dramatic, but obviously slanted as shopping activity was essentially crippled in the Northeast last year,” says Bill Martin, founder of ShopperTrak. “That said, we shouldn’t discard the day as $7.58 billion spent is steady and compares admirably to $7.87 billion spent on Super Saturday 2008 when there was no blizzard. At this point, we anticipate Super Saturday will represent the second-largest traffic day and third largest sales day this holiday shopping season.”
ShopperTrak’s NRSE is derived from the U.S. Commerce Department’s GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales).